SX and MySpace Announce Joint Partnership to Identify and Register Thousands of Artists with Unclaimed Royalties
January 23rd from SX Site
Cannes, France – In a surprise announcement today at MIDEM, SoundExchange, the non-profit performance rights organization charged with the task of collecting and distributing digital performance royalties, and MySpace unveiled a partnership to identify and register ...
Posted on Jan 31st, 2010 in
Commentary,
Featured |
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No longer needed?
By Geoff Boucher
January 31, 2010
BROKEN RECORD: Music and money in the download era
Hunting for a record deal won’t cut it anymore. Modern bands are focusing more on the Internet, looking for film soundtrack opportunities and piggy-backing album sales on designer T-shirts.
The Troubadour, awash on a recent night in indigo light and chiming guitars, doesn’t look all that different than...
Written by Ben Campbell, CEO of OurStage
With all the upheaval in the music industry one might think that EVERYTHING that used to be true in the old world order has changed forever. As easy as it is to believe this, it’s simply not the case. Of course some major things about how the industry functions have been changed forever—but it’s important to understand which key success factors that used to be important...
Posted on Nov 26th, 2009 in
Marketing |
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I have always felt very strongly that an artist or band should have a web site and lately have been very impressed by the Wordpress platform. So many bands will just point their domain to MySpace, Purevolume or ReverbNation and this is just not good enough as you want to build YOUR brand, not help some other company build theirs. Sure, use these sites and the tools they provide, but ALWAYS direct your fans to your...
Posted on Nov 25th, 2009 in
Marketing |
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Using emails for online music marketing proves to be a very difficult task to master, but a very important one that every artist must master. Fan club newsletters allow fans to stay connected with the artists without the added effort of returning to the artist’s site. I have simplified it into three key areas for a successful fan club email newsletter.
Perking Interest
One of the hardest parts in compiling a music...
Posted on Nov 21st, 2009 in
Marketing |
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Make the Most of the Holidays with CD Baby’s Holiday Promotion Guide
Whether you have a week or an hour to devote to a Holiday promotional campaign, CD Baby’s Holiday Promo Guide is full of tips from artists who’ve had historical seasonal successes on how to seriously increase your holiday sales.
Click HERE to download the Holiday Promo Guide for free .
For those artists who aren’t...
Gadgets and Widgets and Thingies galore! I’m working hard to build up this section of the site. I have included widgets that you can post on your web site, MySpace and other Social networking sites that help you spread the word to your fans and encourage your list building.
Voki
Voki enables users to express themselves on the web in their own voice using a talking character. You can customize your Voki to...
MySpace Marketing
It’s an awesome place to be if you use it right!
You don’t have time to hand comment every fan on your MySpace page and you also probably don’t have time to send out requests yourself! You are an artist, in a band and you are busy making music (so you should be!). Take advantage of FriendBlaster Pro to semi-automate the processes you use to keep in touch with fans. This is much...