When the “giving-away” mentality is going too far

by Cendrine Marrouat The other day, while browsing Facebook, I chanced upon an update that really bothered me. Someone mentioned that they felt guilty for selling their creations at their current prices. That person was considering lowering them enough to make their products affordable to as many customers as possible. Why is that particular update bothering me? Not because the person is feeling concerned about...

VIDEO: How to use social media to market music

“How to use Social Media in the Music Industry” presentation at MIDEMNet 2010 in Cannes, Gerd Leonard works as a Futurist in the Media, Technology and Communication Industries, Author and Writer, Strategic Advisor, Keynote Speaker &...

Artist Management Conference 2010 Highlights Important Roles Played By Managers In A Shifting Music Industry Landscape

Url: http://www.amconevent.com Gaithersburg, MD May 3, 2010 — The Artist Management Conference 2010 (AMCON2010), taking place in New York October 14-15, 2010, aims to highlight the important roles played by artist managers in a shifting music industry landscape, and provides a forum for networking, learning, showcasing, and conducting business. “In an era of ‘do-it-yourself’ (D.I.Y) and vertical...

Get A Band/Artist Website For Under $100

I have always felt very strongly that an artist or band should have a web site and lately have been very impressed by the WordPress platform. So many bands will just point their domain to MySpace, Purevolume or ReverbNation and this is just not good enough as you want to build YOUR brand, not help some other company build theirs. Sure, use these sites and the tools they provide, but ALWAYS direct your fans to your...

Fan Email Marketing Made Easy

Using emails for online music marketing proves to be a very difficult task to master, but a very important one that every artist must master. Fan club newsletters allow fans to stay connected with the artists without the added effort of returning to the artist’s site. I have simplified it into three key areas for a successful fan club email newsletter. Perking Interest One of the hardest parts in compiling a music...

Holiday Promotion Guide – Free eBook

Make the Most of the Holidays with CD Baby’s Holiday Promotion Guide Whether you have a week or an hour to devote to a Holiday promotional campaign, CD Baby’s Holiday Promo Guide is full of tips from artists who’ve had historical seasonal successes on how to seriously increase your holiday sales. Click HERE to download the Holiday Promo Guide for free . For those artists who aren’t...

Online Promotion Widgets and Gadgets

Gadgets and Widgets and Thingies galore! I’m working hard to build up this section of the site. I have included widgets that you can post on your web site, MySpace and other Social networking sites that help you spread the word to your fans and encourage your list building. Voki Voki enables users to express themselves on the web in their own voice using a talking character. You can customize your Voki to...

MySpace Marketing

MySpace Marketing It’s an awesome place to be if you use it right! You don’t have time to hand comment every fan on your MySpace page and you also probably don’t have time to send out requests yourself! You are an artist, in a band and you are busy making music (so you should be!). Take advantage of FriendBlaster Pro to semi-automate the processes you use to keep in touch with fans. This is much...