Musicians need to get a grip and a dose of reality!

A few weeks ago, I got a very open and candid email in my ReverbNation box from a fellow artist and as I read I was like “yes, yes, yes”! I too am sick of the ‘like me or fan me and I’ll like you’ method of ‘promotion’. I honestly think this is a terrible way to get authentic fans. Plus, why are you asking other musicians to be fans? It’s akin to cannibalism! Go out...

5 Ways To Avoid Annoying Your Fans and Followers Online

Found this article over at the CDBaby Blog… good tips! Here are some ways you can avoid becoming the annoying guy on Twitter, or any of your other social networks: 1. Self-promotion has its place, but it’s got to be part of a larger whole. People who use Twitter only to hype themselves are going to find it does just the opposite if you misuse it. No one wants to follow you if all you do is link to your...

Un-Slimy Marketing

Written by M.C.A. Hogarth Now, we all know marketing we like. And we all know marketing we don’t. Our problem then, is figuring out what separates the “okay” marketing from the “hate them never want to hear from them again disgusting used-car-salesman ick” marketing so we can stay on the good side of the equation. As far as Marketer Jaguar is concerned, there are three stages of...

The Lower Class Musician

by Kevin English Back in 1992, I told myself that I was going to make it in the music business no matter what. The thought of being a starving artist was romantic to me in many ways, because it looked glamorous on TV and the singer always seemed to get the girl in the end. But as I got older I started to feel like I was on a blind date. I was broke, sleeping on a twin box spring without a mattress, and spending what...

When the “giving-away” mentality is going too far

by Cendrine Marrouat The other day, while browsing Facebook, I chanced upon an update that really bothered me. Someone mentioned that they felt guilty for selling their creations at their current prices. That person was considering lowering them enough to make their products affordable to as many customers as possible. Why is that particular update bothering me? Not because the person is feeling concerned about...

VIDEO: How to use social media to market music

“How to use Social Media in the Music Industry” presentation at MIDEMNet 2010 in Cannes, Gerd Leonard works as a Futurist in the Media, Technology and Communication Industries, Author and Writer, Strategic Advisor, Keynote Speaker &...

Artist Management Conference 2010 Highlights Important Roles Played By Managers In A Shifting Music Industry Landscape

Url: http://www.amconevent.com Gaithersburg, MD May 3, 2010 — The Artist Management Conference 2010 (AMCON2010), taking place in New York October 14-15, 2010, aims to highlight the important roles played by artist managers in a shifting music industry landscape, and provides a forum for networking, learning, showcasing, and conducting business. “In an era of ‘do-it-yourself’ (D.I.Y) and vertical...

Get A Band/Artist Website For Under $100

I have always felt very strongly that an artist or band should have a web site and lately have been very impressed by the WordPress platform. So many bands will just point their domain to MySpace, Purevolume or ReverbNation and this is just not good enough as you want to build YOUR brand, not help some other company build theirs. Sure, use these sites and the tools they provide, but ALWAYS direct your fans to your...