Twitter Marketing

Twitter is a very useful place to engage in conversation with existing fans and to introduce your music to new fans. Here are links to some useful tools and sites you can use to market your music on Twitter, track your stats and automoate some account function to save you time! TweetAdder Increase Twitter and Site Traffic to your event, charity, service, business, band, or website Find Like Minded Twitter...

A Data-Driven Artist and Fan Perspective

By james.lamberti I was fortunate to attend the Digital Music Forum West conference this week and help set the table for 2-days of discussion with Eric Garland from Big Champagne and Russ Crupnick from The NPD Group.  In only my second speaking gig with Topspin, I wasn’t sure what to expect.  Frankly, the industry has an appropriate fascination with what we are up to, but an unrealistic view on how quickly our...

10 Things to Do Before You Release Your Album

Copyright 2007 Jeremy Rwakaara Following are, in no particular order, 10 important things you should do before you release your album: 1. If you are hiring musicians (background singers, instrumentalists, etc.) to play on your album, you will need to make sure they fill out a musicians_release_agreement or talent release form. This agreement is not necessary for musicians that own their own record label, are...

Outrageous Music Marketing Ideas

by Bob Baker I’m not sure exactly what triggered it, but recently my mind started popping with creative, off-the-wall ways to promote your music. So I jotted down some notes and am sharing them with you in this article. I’ll let you determine whether these are truly “outrageous” ideas. But one thing is for sure: They certainly aren’t the traditional things that most musicians think...

Marketing Lessons From an 8-Year-Old Girl

by Bob Baker One morning not long ago, when my daughter was 8, I was driving her to school when she asked me to cue up a very familiar song on the CD player. If you have kids, you know that children often love repeated exposure to stuff they like. They’ll contently watch a favorite movie over and over again, driving the adults in the house batty from the repetition. Well, one of her favorite songs is...

The Power of Personality

by Bob Baker When you promote yourself via e-mail or with the words you use on your web site, you have a choice. You can be straight-forward and matter-of-fact (also known as bland and boring). Or you can communicate with pizzazz. Case in point: My friend Gregg Hopkins plays in a band called The Melroys. He could have sent a run-of-the-mill e-mail to promote a recent show, including the rudimentary club name,...

Four Ways to Attract More Music Fans FasterFour Ways to Attract More Music Fans Faster

This article is excerpted from Bob Baker’s Guerrilla Music Marketing, Encore Edition. Attracting more fans. Admit it, that’s what music marketing is all about — getting more people to come to your shows and buy your CDs. And hopefully, getting a lot more people to do those things. Why else do you work so hard to travel and play as many places as you can? For what other reason do you meticulously...

Who Do You Sound Like? (And Why It’s Important)

by Bob Baker Admit it. Most musicians hate to compare themselves to other artists. Does this describe you? If you feel you are a unique, one-of-a-kind creative being, I wholeheartedly agree with you. But if you think you shouldn’t tarnish your musical identity with comparisons to other artists, I ask you to reconsider. Why? It has everything to do with this crazy little hunk of matter called the human brain....