Marketing Lessons From an 8-Year-Old Girl

by Bob Baker One morning not long ago, when my daughter was 8, I was driving her to school when she asked me to cue up a very familiar song on the CD player. If you have kids, you know that children often love repeated exposure to stuff they like. They’ll contently watch a favorite movie over and over again, driving the adults in the house batty from the repetition. Well, one of her favorite songs is...

The Power of Personality

by Bob Baker When you promote yourself via e-mail or with the words you use on your web site, you have a choice. You can be straight-forward and matter-of-fact (also known as bland and boring). Or you can communicate with pizzazz. Case in point: My friend Gregg Hopkins plays in a band called The Melroys. He could have sent a run-of-the-mill e-mail to promote a recent show, including the rudimentary club name,...

Four Ways to Attract More Music Fans FasterFour Ways to Attract More Music Fans Faster

This article is excerpted from Bob Baker’s Guerrilla Music Marketing, Encore Edition. Attracting more fans. Admit it, that’s what music marketing is all about — getting more people to come to your shows and buy your CDs. And hopefully, getting a lot more people to do those things. Why else do you work so hard to travel and play as many places as you can? For what other reason do you meticulously...

Who Do You Sound Like? (And Why It’s Important)

by Bob Baker Admit it. Most musicians hate to compare themselves to other artists. Does this describe you? If you feel you are a unique, one-of-a-kind creative being, I wholeheartedly agree with you. But if you think you shouldn’t tarnish your musical identity with comparisons to other artists, I ask you to reconsider. Why? It has everything to do with this crazy little hunk of matter called the human brain....

The First Question You Must Answer When Promoting Your Music

This article is excerpted from Bob Baker’s Guerrilla Music Marketing Handbook. I’m going to use up this entire article dealing with one subject, because I think it’s vital to the success of your music promotion efforts. Every day I see the same mistakes being made in this area and feel I owe it to you to drive this crucial point home. Suppose you walked into your local record store and one of the...

10 Ways to Make Your Project More Attractive to Sponsors

© copyright 2007 Jeremy Rwakaara In today’s unpredictable economy, it’s not just the major labels that are having a hard time selling records and filling concert venues. Most independent/unsigned artists struggle to get rid of the boxes of shrink-wrapped CD’s stashed in their basement/garage/spare room, and most of their tours make very little money. Many artists acknowledge that the main problem standing in...

Non-Conformity In The Independent Music Business

Independent Music Business Consultant Kavit Haria shares some pointers on marketing. Non-Conformity In The Independent Music Business How to Design Your Music Business for Greater Direction and Success This video covers the following: How to effectively engage in Music Promotion 3 Rules of New Music Promotion Creating Tribes Music Business Plan Check out Kavit’s company Inner Rhythm He also has a free e-book...

1,000 True Fans

by Kevin Kelly The long tail is famously good news for two classes of people; a few lucky aggregators, such as Amazon and Netflix, and 6 billion consumers. Of those two, I think consumers earn the greater reward from the wealth hidden in infinite niches. But the long tail is a decidedly mixed blessing for creators. Individual artists, producers, inventors and makers are overlooked in the equation. The long tail does...