This article is excerpted from Bob Baker’s Guerrilla Music Marketing, Encore Edition.
Attracting more fans. Admit it, that’s what music marketing is all about — getting more people to come to your shows and buy your CDs. And hopefully, getting a lot more people to do those things.
Why else do you work so hard to travel and play as many places as you can? For what other reason do you meticulously...
by Bob Baker
Admit it. Most musicians hate to compare themselves to other artists. Does this describe you? If you feel you are a unique, one-of-a-kind creative being, I wholeheartedly agree with you. But if you think you shouldn’t tarnish your musical identity with comparisons to other artists, I ask you to reconsider.
Why? It has everything to do with this crazy little hunk of matter called the human brain....
This article is excerpted from Bob Baker’s Guerrilla Music Marketing Handbook.
I’m going to use up this entire article dealing with one subject, because I think it’s vital to the success of your music promotion efforts. Every day I see the same mistakes being made in this area and feel I owe it to you to drive this crucial point home.
Suppose you walked into your local record store and one of the...
© copyright 2007 Jeremy Rwakaara
In today’s unpredictable economy, it’s not just the major labels that are having a hard time selling records and filling concert venues. Most independent/unsigned artists struggle to get rid of the boxes of shrink-wrapped CD’s stashed in their basement/garage/spare room, and most of their tours make very little money.
Many artists acknowledge that the main problem standing in...
Independent Music Business Consultant Kavit Haria shares some pointers on marketing.
Non-Conformity In The Independent Music Business
How to Design Your Music Business for Greater Direction and Success
This video covers the following:
How to effectively engage in Music Promotion
3 Rules of New Music Promotion
Creating Tribes
Music Business Plan
Check out Kavit’s company Inner Rhythm
He also has a free e-book...
by Kevin Kelly
The long tail is famously good news for two classes of people; a few lucky aggregators, such as Amazon and Netflix, and 6 billion consumers. Of those two, I think consumers earn the greater reward from the wealth hidden in infinite niches.
But the long tail is a decidedly mixed blessing for creators. Individual artists, producers, inventors and makers are overlooked in the equation. The long tail does...
by Brian Clark
Twitter has become the place for sharing content links. If your content catches attention on Twitter and spreads, suddenly you’re getting significant traffic from people who may have never visited your site before.
But don’t forget to share other people’s quality content on Twitter. This helps you build up a Twitter audience that values your editorial judgment, which in turns helps you when you...
This article originally from http://www.mymusicsuccess.com
So you have delivered your track to the iTunes stores, and your music is on their virtual shelves. Are you happy with the revenue you are generating from your downloads? Want to know how to guarantee sales of your track atiTunes using just Twitter as a lead generation source? Then read on…
Putting your track into the iTunes store through an aggregator...