by Bob Baker
When you promote yourself via e-mail or with the words you use on your web site, you have a choice. You can be straight-forward and matter-of-fact (also known as bland and boring). Or you can communicate with pizzazz.
Case in point: My friend Gregg Hopkins plays in a band called The Melroys. He could have sent a run-of-the-mill e-mail to promote a recent show, including the rudimentary club name,...
This article is excerpted from Bob Baker’s Guerrilla Music Marketing, Encore Edition.
Attracting more fans. Admit it, that’s what music marketing is all about — getting more people to come to your shows and buy your CDs. And hopefully, getting a lot more people to do those things.
Why else do you work so hard to travel and play as many places as you can? For what other reason do you meticulously...
by Brian Clark
Twitter has become the place for sharing content links. If your content catches attention on Twitter and spreads, suddenly you’re getting significant traffic from people who may have never visited your site before.
But don’t forget to share other people’s quality content on Twitter. This helps you build up a Twitter audience that values your editorial judgment, which in turns helps you when you...
