by Jon Sheldrick
Let’s get one thing straight: I love free music. If a musician decides to give away an album, I’m the first to download it. I am against the RIAA lawsuits that sue people for sharing music. Rather than scaring people into buying music, I advocate a culture in which people actually want to spend money on music, because they understand the positive repercussions it has on the medium of recorded...
Using emails for online music marketing proves to be a very difficult task to master, but a very important one that every artist must master. Fan club newsletters allow fans to stay connected with the artists without the added effort of returning to the artist’s site. I have simplified it into three key areas for a successful fan club email newsletter.
Perking Interest
One of the hardest parts in compiling a music...
Bob Baker’s updated manifesto on how the popular show is creating widespread misconceptions about what it takes to succeed as a musical artist today.
It’s one of the most popular TV shows of recent years, drawing tens of millions of viewers every week. Even I admit, American Idol is fun to watch. The show provides all the elements of good pop culture entertainment: passion, emotion, the thrill of...
This article is excerpted from Bob Baker’s Guerrilla Music Marketing, Encore Edition.
Attracting more fans. Admit it, that’s what music marketing is all about — getting more people to come to your shows and buy your CDs. And hopefully, getting a lot more people to do those things.
Why else do you work so hard to travel and play as many places as you can? For what other reason do you meticulously...
