Artist Management – Artists & Bands Seeking Representation

by Jeremy Rwakaara Indie Managers Association At least a dozen times a day, I receive a phone call or an email inquiry from an artist asking: “how do I find a manager to represent me?” or “do you know any managers in (pick a state) who can manage me?” or “how do I go about finding a manager?” I often respond that the appropriate question is: “when should I consider being represented by a manager?”...

Outrageous Music Marketing Ideas

by Bob Baker I’m not sure exactly what triggered it, but recently my mind started popping with creative, off-the-wall ways to promote your music. So I jotted down some notes and am sharing them with you in this article. I’ll let you determine whether these are truly “outrageous” ideas. But one thing is for sure: They certainly aren’t the traditional things that most musicians think...

Marketing Lessons From an 8-Year-Old Girl

by Bob Baker One morning not long ago, when my daughter was 8, I was driving her to school when she asked me to cue up a very familiar song on the CD player. If you have kids, you know that children often love repeated exposure to stuff they like. They’ll contently watch a favorite movie over and over again, driving the adults in the house batty from the repetition. Well, one of her favorite songs is...

Formulating Your Best Music Promotion Plan

by Bob Baker A lot of people who subscribe to my Buzz Factor e-zine, read my books, and attend my workshops tell me that once they shift into a brainstorming mode, the self-promotion ideas come faster than Billy Joel behind the wheel of a Mazarotti. My first piece of advice regarding this fantastic state of mind is: Buy a notebook or journal and capture these thoughts by writing them down. Don’t expect to...

Four Ways to Attract More Music Fans FasterFour Ways to Attract More Music Fans Faster

This article is excerpted from Bob Baker’s Guerrilla Music Marketing, Encore Edition. Attracting more fans. Admit it, that’s what music marketing is all about — getting more people to come to your shows and buy your CDs. And hopefully, getting a lot more people to do those things. Why else do you work so hard to travel and play as many places as you can? For what other reason do you meticulously...