by Bob Baker
I’m not sure exactly what triggered it, but recently my mind started popping with creative, off-the-wall ways to promote your music. So I jotted down some notes and am sharing them with you in this article.
I’ll let you determine whether these are truly “outrageous” ideas. But one thing is for sure: They certainly aren’t the traditional things that most musicians think...
by Bob Baker
One morning not long ago, when my daughter was 8, I was driving her to school when she asked me to cue up a very familiar song on the CD player. If you have kids, you know that children often love repeated exposure to stuff they like. They’ll contently watch a favorite movie over and over again, driving the adults in the house batty from the repetition.
Well, one of her favorite songs is...
by Bob Baker
A lot of people who subscribe to my Buzz Factor e-zine, read my books, and attend my workshops tell me that once they shift into a brainstorming mode, the self-promotion ideas come faster than Billy Joel behind the wheel of a Mazarotti. My first piece of advice regarding this fantastic state of mind is:
Buy a notebook or journal and capture these thoughts by writing them down. Don’t expect to...
by Bob Baker
When you promote yourself via e-mail or with the words you use on your web site, you have a choice. You can be straight-forward and matter-of-fact (also known as bland and boring). Or you can communicate with pizzazz.
Case in point: My friend Gregg Hopkins plays in a band called The Melroys. He could have sent a run-of-the-mill e-mail to promote a recent show, including the rudimentary club name,...
This article is excerpted from Bob Baker’s Guerrilla Music Marketing, Encore Edition.
Attracting more fans. Admit it, that’s what music marketing is all about — getting more people to come to your shows and buy your CDs. And hopefully, getting a lot more people to do those things.
Why else do you work so hard to travel and play as many places as you can? For what other reason do you meticulously...
