“How to use Social Media in the Music Industry” presentation at MIDEMNet 2010 in Cannes, Gerd Leonard works as a Futurist in the Media, Technology and Communication Industries, Author and Writer, Strategic Advisor, Keynote Speaker &...
by Tom Jackson
Here’s what’s happened: you’ve got 15 minutes to play because you’re just before the speaker, or you’re at a festival where that’s all the time they’ve given you, or maybe you’re opening for someone…
So what do you do? How do you “wow” your audience in those few minutes?
I can tell you what you don’t do! Don’t think like every other artist and say to yourself “how many...
Benjamin Zander, conductor of the Boston Philharmonic Orchestra, treated the Pop!Tech audience (and Nikolai, his lucky student) to a transformative music lesson. Now you can view the Pop!Cast and watch as Ben coaxes the magic out of his student, who before our eyes infuses his playing with more passion and joyous emotion then you would think possible from a fifteen-year old.
Zander, a long-time advocate for...
